Just like our brand name NOBO – NO BOundaries, our founder, Nupur Sanon envisioned to make clothes that reminded women of their freedom, piece by piece, fabric by fabric. For her personal wardrobe, Nupur always scouted for local-boutiques all over the world selling off-beat western wear and bohemian hippie clothing. While her soul always craved unique & bright colors, her heart was truly inspired by the rare balance of elegance, tradition and simplicity her mother’s wardrobe had. She realized it was time to cater to millions of women like her, women with heart, soul and sense of freedom that craved for the best & rarest of both worlds, women who didn’t want to wear a 'type' but instead a ‘feeling’ of fashion, women who wanted all, with no boundaries, whatsoever! And that's how NOBO was born.

We offer clothes that smell of freedom to the women who want to feel the euphoria of stepping on a beach, to the women who crave to experience the traditional ‘saadgi’, to the women who want ‘all eyes on them’ at a luxury outing, to the women who want to feel all these feelings and more, you’ve got NOBO! And we’ve got you covered. Our design are versatile for any age, body, mind. We also offer custom sizing of most of our products There absolutely No Boundaries! We offer unique clothing – Indian, off-beat western, bohemian all under one roof.

We offer clothes that smell of freedom to the women who want to feel the euphoria of stepping on a beach, to the women who crave to experience the traditional ‘saadgi’, to the women who want ‘all eyes on them’ at a luxury outing, to the women who want to feel all these feelings and more, you’ve got NOBO! And we’ve got you covered. Our design are versatile for any age, body, mind. We also offer custom sizing of most of our products There absolutely No Boundaries! We offer unique clothing – Indian, off-beat western, bohemian all under one roof.

Women who are real and unapologetically themselves. Women who prioritize self- impression, who dream to always remain in the spirit of boundless curiosity. Women who lift each other up with kindness & confidence. Women who love to dress how they feel . Women, you’ve got NOBO! NO BOundaries to your passion, dreams, thoughts and CLOTHES!!